Whitney Linen is a lifestyle brand inspired by Whitney’s childhood summers travelling in the south of France and the Mediterranean. Linen is a fabric that transcends seasons; Whitney Linen is exactly that - seasonless style. From classic shirts and pants to kaftans and flowy dresses, Whitney Linen can take you any place, any season; from city life to country weekends to coastal holidays, linen is universally appropriate and always chic.
A sense of understated elegance is woven throughout the collections. Designed to carry you through all aspects of a beautiful, well-lived life, Whitney Linen is based on the ethos of living in linen.
With parents who enjoyed travel, culture, dressing, and entertaining in equal measure, Whitney was gifted with an innate sense for gracious living. Spending her summers tooling across France and Italy on restaurant-hopping road trips with her foodie father, wandering the cobblestone streets of Nice and Porto Ercole, exploring the galleries of St Paul de Vence and, later, mixing it up in the beachy hotspots of Cannes, Monaco, and St Tropez.
Whitney was signed to Elite at 15 and worked internationally for prestige labels from Jean Paul Gaultier and Celine to Ralph Lauren and Calvin Klein throughout her 20s. Whitney launched her signature brand in 2011, taking inspiration from the laissez-faire elegance of the coast that had long been her second home.
“I was always captivated by the relaxed everyday chic of the Cote D’Azur. Casual and off-the-cuff, yet effortlessly stylish,” says Whitney. “That attitude and lifestyle is the creative muse for our collections. Linen is essentially the unofficial fabric of the Riviera, central to fashion and décor, it reminds me of being there and all the lovely times I‘ve had.”
Why we love linen
Linen is a natural, sustainable fabric used all over the world for many centuries. It wicks moisture on the hottest summer days and feels perfect under a jacket or sweater on cooler evenings. It is known as a luxurious fabric, and is also one of the most inherently sustainable fabrics. Made from the world’s strongest natural fibre, triple the strength of cotton, fine linen bedding and table settings are handed down from generation to generation. Favoured since the ancient Egyptians for its ability to wick damp, dry quickly, and keep the body arid and cool, linen is equally ideal for garments. Highly permeable and non-allergenic, linen possesses antibacterial properties and, processed organically, is among the most optimal fabrics for sensitive skin. Whitney Linen is proudly made in Canada, supporting local makers while striving to maintain sustainable practices.