About Whitney Westwood
Raised by a Montreal-born publishing magnate and a Toronto socialite, Whitney learned style at home. The Westwoods brought Hermes to Canada—opening the French label’s first national address in Toronto’s tony Hazelton Lanes in the ‘80s—and summered at their villa in the South of France.
Jaunting along the Mediterranean coast with their children tucked into the back seat of a vintage 1930s Citroen. With parents who loved travel, culture, dressing, and entertaining in equal measure, Whitney was gifted with an innate sense for gracious living. Growing up in homes filled with Cocteau drawings, Birkin bags, dinner parties and stylish guests. Her holidays spent tooling across France and Italy on restaurant-hopping road trips with her foodie father.
Wandering the cobblestone streets of Nice and Porto Ercole, exploring the galleries of St Paul de Vence, and later, mixing it up in the beachy hotspots of Cannes, Monaco, and St Tropez. Well-travelled and fluent in French, at 15, Whitney was scouted by Elmer Olson, signed to Elite, and worked internationally for prestige labels from Jean Paul Gaultier and Celine to Ralph Lauren and Calvin Klein throughout her 20s.
Her modeling career followed by stints in PR and Event Planning, Whitney launched her signature brand in 2012, taking inspiration from the laissez-faire elegance of the coast that had long been her second home.
"I was always captivated by the relaxed everyday chic of the Cote D’Azur. Casual and off-the-cuff, yet effortlessly stylish,” says Whitney. “That attitude, that lifestyle, is the creative muse for our collections. We work exclusively with fine European linen, as it’s essentially the official fabric of the Riviera, so central to fashion and décor, it just reminds me of being there and all the lovely times we’ve had."
About The Company
Whitney Linen's debut was at Toronto Fashion Week in 2012 featuring its couture collection of evening gowns, capped with a selection of seed pearl accents. The brand’s runway debut won praise for its innovative perspective on a traditional fabric.
Featured in Flare, The Globe & Mail, Virtuoso Life, The Shopping Channel and the TV show CityLine, Whitney Linen has expanded into a wide-ranging fashion lifestyle brand. Producing summer and resort wear for men and women, décor lines, and home fragrance. Adopting the tagline ‘Living in Linen’, annual collections now range from classic home and wardrobe staples to fashion forward, seasonal pieces that emphasize the brand’s contemporary take on linen.
Introduced to the exceptional linen of the Baltics by an interior design friend, Whitney sources the brand’s fabric from Lithuania where it’s so exquisitely produced. Violet-blue wildflowers that flourish across the loamy meadows, organic flax is harvested a month after it blooms.
Soft and lustrous, pale fibres are stripped from the stems and, once bundled, have the appearance of blonde hair, thus the term ‘flaxen’. Meticulously dried, spun, and dyed, then woven into cloth by skilled local artisans, the resulting linen is extremely high quality and long lasting.
The ultimate home décor textile, the durability of linen has distinguished it for centuries. Made from the world’s strongest natural fibre, triple the strength of cotton, fine linen bedding and table settings are handed down from generation to generation.
Favored since the ancient Egyptians for its ability to wick damp, dry quickly, and keep the body arid and cool, linen is equally ideal for garments. Highly permeable and non-allergenic, linen possesses antibacterial properties and, processed organically, is among the most optimal fabrics for sensitive skin.
Free of the petro chemicals and genetic modifications that blight other, less bespoke linen lines, Whitney Linen is natural, environmentally friendly, and supports local trades. Understanding that quality is the foundation of luxury, that truly fine things only get better with age, Whitney Linen produces investment pieces that last. Supple and wrinkle resistant, products may be machine-washed, tumble dried, and just get softer over time.